Lifestyle Bali Tour Business Unique 100% Foreign Ownership In Kintamani For Sale

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Property Information

Living Accommodation:

While no living accommodation is included as part of the business sale, the current owner resides in a conveniently located "kos" (local rental accommodation) in Umalas. This area is approximately half an hour from the airport and offers easy access to various amenities. This personal arrangement involves a one-bedroom, one-bathroom unit with a small living area, office desk, and kitchenette, costing approximately 2 million IDR per month. Key features include air conditioning and a private hot water system. The kos offers shared WiFi and scooter parking. This provides an example of a readily available and budget-friendly living situation for a single person in Bali.

It's worth noting that Sanur, which is also within a reasonable distance and is home to a significant number of travel agents, presents another viable residential option for someone looking to be closer to potential business partners.

Location:

Expedition Bali Tours is strategically located in the Kintamani region of northern Bali. This area is renowned for its stunning natural environment, including majestic volcanoes (Mount Batur & Mount Agung), serene Lake Batur, and picturesque waterfalls. This location attracts tourists seeking authentic and nature-based experiences, away from the more crowded southern areas of Bali. The business benefits from its proximity to these key natural attractions, which form the core of its tour offerings, providing a unique and desirable environment for its operations and appeal to a specific segment of the tourism market.

Premises Details:

Currently, Expedition Bali Tours utilises a virtual office setup based in Sanur for administrative purposes. Additionally, the owner has access to a flexible workspace and accommodation in Umalas, which serves as a base while not in Bali and during visits to Bali.

To further support operational efficiency and growth, the business is in the process of establishing a dedicated premises in the Kintamani region, closer to the core tour locations. (Across the road from Toya Devaysa) This strategic move, anticipated to be finalised by the end of July 2025, will provide a central hub for storing promotional materials and offer occasional overnight accommodation for the owner during visits to Kintamani, enhancing logistical coordination.

Size in square feet:

Not Applicable

Planning Consent:

Not Applicable

Business Operation

Expansion Potential:

Expedition Bali Tours possesses significant potential for expansion across multiple avenues. A proven tour model focused on the unique volcano and waterfall experiences of northern Bali can be leveraged for geographic expansion, with initial interest already expressed by a travel agent to replicate our 4x4 adventures on another Indonesian island.

The company's 100% foreign ownership structure (PT / PMA) provides a distinct advantage for developing accommodation in Kintamani, offering a lucrative opportunity to cater to early-morning tour guests.

Strategic investment in enhanced online presence and direct bookings, including targeted Google SEO marketing and YouTube remarketing campaigns, can capture a larger share of the independent travel market.

While currently partnered with Viator/TripAdvisor, there is considerable scope to onboard additional Online Travel Agencies (OTAs) – with Airbnb negotiations underway – providing a significant boost to booking volumes for a new owner.

Furthermore, actively targeting overseas travel partners directly can unlock new streams of international bookings.

The development of "Black Label Tours" catering to ultra-high net worth individuals represents another high-yield growth area, alongside strategically expanding the 4x4 fleet to support increased demand and potential new tour offerings.

Finally, focused promotion of our potentially highly popular waterfall tours can attract an even wider customer base.

Competition / Market:

The adventure tour industry in Kintamani has seen significant growth since Expedition Bali Tours pioneered it in 2012. While the number of operators has increased considerably (from one to over 600 by 2022), the competitive landscape varies greatly depending on the target market.

The majority of newer entrants operate on a high-volume, low-cost model, often relying heavily on social media for direct customer acquisition. This segment is characterised by intense price competition.

Expedition Bali Tours distinguishes itself by focusing on the higher-end market, primarily through established relationships with international travel agents. This strategy prioritises reliability, safety, and a premium experience for discerning travelers.

Key differentiators include:

Premium Pricing Strategy:
Consistently increasing prices year-on-year, reflecting the value and quality offered.

Travel Agent Focus:
Building strong partnerships with reputable international travel agents, ensuring a consistent flow of higher-value bookings.

High-End Customer Target:
Catering to travelers who prioritise quality and experience over the lowest price.

Preventive Maintenance & Reliability:
A strong commitment to proactive vehicle maintenance ensures consistent and dependable service.

Trust & Reliability (Foreign Ownership Advantage):
Feedback from travel agents indicates a preference for working with foreign-owned ("Bule owned") companies due to a perceived higher level of reliability and adherence to safety standards. This trust is a significant advantage in the market.

Going the Extra Mile:
Providing added value through insurance coverage, client gifts, and quality provisions.
As a result of this differentiated approach, Expedition Bali Tours experiences limited direct competition in its target high-end market. The numerous other operators primarily compete for a different customer segment focused on budget travel. The unsolicited positive feedback from contractor guides further underscores the strong team culture and commitment to quality that sets Expedition Bali Tours apart.

Reasons for selling:

The owner believes that Expedition Bali Tours has reached a pivotal point where significant growth and market leadership can be achieved with a fresh perspective, strategic investment in marketing and automation, and an owner with a vision for larger-scale operations.

Having organically built the business to its current successful standing, the current owner recognises that realising the business's full potential requires resources and expertise in areas such as digital marketing and automation to capitalise on the strong foundation established.

This presents a unique opportunity for a buyer with the capacity to invest and implement modern growth strategies to take Expedition Bali Tours to the next level and dominate the Bali adventure tourism landscape.

The current owner is passionate about the business's potential and is seeking a buyer who can provide the necessary impetus for this exciting phase of expansion.

Trading hours:

24/7 Operation.

Employees:

The business operates with a consistent team of reliable independent contractors for guiding, administration, and transportation services.

Years established:

Since 2012

Other Information

Support & training:

The current owner is committed to ensuring a smooth and successful transition for the new owner and is willing to provide comprehensive support and training, including:

Detailed training on all operational procedures, including booking management via Rezgo, tour scheduling, safety protocols, and communication systems. Crucially, the current owner will also collaborate with the new owner to complete the development of a comprehensive video operation and procedure manual. This hands-on approach will provide real-time learning and a thorough understanding of all key processes.

Introduction to and support in establishing relationships with our reliable team of independent contractors (guides and drivers) and other key local partners.

Clear guidance and expansion on the potential options for growth strategy, including:

• Geographic Expansion
• Accommodation in Kintamani
• Enhanced Online Presence and Direct Bookings (SEO, YouTube Remarketing)
• Onboarding more Online Travel Agencies (OTAs)
• Directly Targeting Overseas Travel Partners
• "Black Label Tours" for Ultra High Net Worth Guests
• Expanding the 4x4 Fleet
• More Promotion of Waterfall Tours

An overview of our successful marketing strategies, particularly our approach to engaging with travel agents (primarily local and domestic currently).

Sharing key local knowledge relevant to operating tours in the Kintamani region.

A thorough overview of the business's financial tracking and pricing strategies.

The owner is willing to provide support for a handover period of three months, which will include two weeks of on-location support in Bali followed by ongoing availability for daily weekday Zoom calls to ensure a smooth and successful transition.

Owner financing:

Owner financing is available. Please contact the seller for more information.

Financing available:

The seller is willing to consider financing a portion of the sale price for suitably qualified buyers, subject to negotiation and agreed terms. Details of potential financing options are provided within the Confidential Information Memorandum (CIM), which will be made available to qualified potential buyers following an initial review of their interest.

Furniture / Fixtures value:

$20,000 (USD)

Inventory / Stock value:

$2,000 (USD) - included in the asking price

Website:

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•   Expedition Bali Tours Executive Summary